An Introduction to SEO

Last week , We had our first company campus drive of the season. We all were excited. There were 3 job profiles , one of them were SEO executive. I had some know how of SEO , I was confident enough to grab this position because  my site has google page rank 5 and  I have  a “Certificate of Honor” in SEO

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I was like:

8646a37ecf010eb8de3efd57d8f5af67

Although I got the Offer letter

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but they made me uncomfortable during the interview so I thought let’s get prepared , here is some of the basic things you should know about SEO as internet user.

SEO stands for Search Engine Optimization . SEO are the techniques one use to get his site on top in a search result. If your is on top in  search result, users are more interested in visiting those top sites that means more traffic ,more user and more money.

For example: when you do a search for Manish Bhattacharya ,you will see something like this

testThe search result bring my site on the top , although there are other sites which have my information but my site is on top ,hence you if have to know more about me you will visit my site rather than visiting other random sites.

Now how SEO is done ? SEO require some optimization in code and contents. You should be aware of Keywords ,in last example Manish Bhattacharya was the keywords. Keywords are stream of words user search on search engine (google). You should be aware on what keywords you are focusing , suppose if you have selling mobiles phone in Delhi, so your keywords should be strong enough to pop up your site when user search for “Mobile phone store in Delhi”.

Other determining factors are your domain name, your site’s title and meta descriptions. Meta descriptions are information about the site that you see in search results. Here it is :

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Meta descriptions and keywords can be added using Meta tag , inside <Head> after <title> like this

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One of the questions I remember from the interview was the maximum length of Meta descriptions and keywords.In general maximum sizes are

  • Page Title – 70 characters
  • Meta description – 160 characters
  • Meta keywords – No more than 10 keyword phrases

SEO does not end here , your URL structures for e.g. default URL setting for any wordpress site is like php?id= some post id , a url with content descriptions is suggested for better SEO something like this “https://introvertmac.wordpress.com/2014/09/18/getting-into-github-leaderboard/&#8221; ,make your site easy to navigate , a better robots.txt and site map really helps a lot.

Also optimize your anchor tag and image tag, using title and alt in <img is suggested for better SEO. Using Heading(<h1>,<h2>…) Tag properly is a plus.

Other questions that I remember was “Types of SEO and what are Panda,Penguin,EMD “.

There are two types of SEO:

  1. White Hat
  2. Black Hat

White hat are the techniques that are suggested by the search engines to improve your page ranking while black hat are techniques that use weakness of ranking algorithm to rank them on the top.You can read more on this here.

Humming Bird,Panda ,Penguin,Venice and EMD are the names of Google search result algorithms .

There are other terms that you should know about SEM(search engine marketing),PPC (pay per click) and more. Hope I’ll share more with you on this. Here’s some suggested further reading if you are interested:

  1. http://www.searchenginejournal.com/maximizing-your-meta-tags-for-seo-and-ctr/
  2. https://econsultancy.com/reports/seo-best-practice-guide
  3. search-engine-optimization-starter-guide

This is just an introduction , SEO jobs are high paying even SEO experts makes millions just by freelancing.Neil patel ,Hiten Shah are some well known name in this business.

logging off..

@umenmactech

 

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Cracking Github leaderboard

As you might know GitHub is a Git repository web-based hosting service which offers all of the distributed revision control and source code management (SCM) functionality of Git as well as adding own features.

later this  year Github started bug bounty, earlier they used to send swags to bug reporters plus adding their name on Github security page.

Cracking bug bounty for main domain is really hard because of competition all around. And Like always, I will repeat your social friend’s newsfeed matters a lot in  bug bounty .

I remember one of my facebook friend’s post “Easel.io is acquired by github “.

I was like

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Although CJ does not effect the much functionality of the Easel but as a bug hunter it is my responsibility to report things. It depends upon vendor they accept the bug or not.

Well, they had just acquired the Easel and they considered CJ , as a result I got listed on their “Original Gangster” list and with some awesome swags .

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1653337_463483977085294_1358452723_nwell , CJ was still working for me :P.

Few days later I got bored . So thought to dig Easel.io again (that was my private swag mine). This time tamper data worked for me. There were CSRF tokens all over the application but those tokens were not getting validated on server side. This time the bug was critical and can take over any account by changing email using typical CSRF attacks (sorry can’t find the POC for this in my mail). I reported CSRF without any POC , Github’s security  guys were smart enough to reproduce the CSRF. Guess what ! Another Github packet for me and this time I was on leaderboard (only Indian at that time 😛 ) with 500pts. Github created a special page for me (https://bounty.github.com/researchers/introvertmac.html).

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Well that’s not the end, reported few more CSRFs(login) later this week. Easel was still my private swag mine till yesterday, they sent me this

testEasel is shutting down 😦 Easel.io will be missed 😛 for sure.

All I can say  bug bounty is fun ,just  keep your eyes open .

logging off…

@umenmactech

How I made $5100 in a week

17 sept is a special day for me . The day which made me officially highest earning family member 😛 . A year ago today Facebook paid me $5000 for two Clickjacking in their mobile site (m.facebook.com).

There is a quite interesting story behind this. I was into bug hunting from a long time but till 11 sept. I was struggling for my first bounty. You might I was not trying hard even I confess I never tried too hard in hunting till date.

But what I can say is your networks on your social accounts (Twitter,Facebook ) matters a lot. Even though they don’t share “how they do things” but they motivate you with the amount they get from bounties.

Here’s the timeline:

10 sept: Kamil sevi posted “got bounty from Asana”,Let’s give Asana a try. Aditya‘s addon came handy ,reported CJ to Asana security.

12 sept: Asana accepted the CJ and rewarded me $100

asana

15 sept: One of my friend got $5000 from Facebook for some facebook group bug, I  was jealous and motivated .Started digging ,found two CJ . One with facebook message (new thread) , other with facebook notes.

17 sept: Both Clickjacking got valid and Bang ..

facebook

$5000 is more than enough for CJ. Well, there might be some luck or fate. Thanks  Adiya for sharing his tool.

 

logging off ..

@umenmactech

 

 

XSS on Shopify

Shopify is an e-commerce platform that enables individuals and businesses to create online stores.

yes, they have bug bounty program.

While testing I realized ,all the title fields are not sanitizing the JS .

 

shopify

 

 

I was like

I am rich

 

Reported the issue to the Shopify security team , they said “SELF XSS” . We don’t consider this an issue.

OK then,

challenge_accepted

 

They had  public forum(with login functionality) , I created  discussion title with XSS payload . When the page is published ,it triggered the payload just once. I tried again again by refreshing the page ,nothing happened.

I was frustrated , wrote “Fuck” in the comment and it reload the page and Bang !.

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I got a XSS and this is not self this time. What I have to do is just a get a comment from the user on the discussion page.

They accepted this one , and one more HOF for me 🙂

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logging out……

@umenmactech